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The Ultimate Email Marketing Statistics You Need to Know in 2019

Ok, heads up!

This joke’s pretty dirty

Did you hear about the new high-tech broom?

It is sweeping the nation. HAHA.

And I never knew a balloon’s least favorite kind of music is Pop! I wonder if you did.

By now you must be wondering whether using emails is still a worthwhile marketing strategy. Well, I wouldn’t blame you since nowadays, marketers are putting a lot of emphasis on Instagram influencers, chat-bots, and other new opportunities to reach their customers. However, if the kind of statistics I have is anything to go by, those contemporary communication methods shouldn’t distract you from one of the oldest and yet most effective messaging channels.

It is estimated that email generates $44 for every $1 spent in email marketing by retailers. This represents a more than 3800% ROI, making it one of the most effective options available in the market. This cannot be attributed only to the use of AI-powered recommendations without factoring in the impact caused by recurring email campaigns, behavioural triggers and the advancement in consumer segmentation.

Let’s take a deep dive into some outstanding email marketing statistics to keep you moving in 2019.

B2B Email Marketing Statistics

  1. 93% of B2B Marketers use email to distribute content.
  2. Active email accounts are expected to hit 5.6 billion by 2019.
  3. 83 percent of B2B companies use e-newsletters as part of their content marketing program.
  4. 40 percent of B2B marketers say email newsletters are most critical to their content marketing success.
  5. It’s estimated that the U.S. Spend over 350 million dollars on email advertising in 2019.
  6. Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.
  7. 86 percent of business professionals prefer to use email when communicating for business purposes.
  8. CTRs are 47 percent higher for B2B campaigns than B2C email campaigns.
  9. 59% of B2B marketers say email is their most effective channel in terms of revenue generation.
  10. 56 percent of brands using emoji in their email subject lines had a higher open rate, according to a report by Experian.
  11. Tuesday is the best day of the week to send an email (according to 10 email marketing studies).

B2C Email Marketing Statistics

  1. While 26% of SMBs polled use email marketing for sales, just 7% use email as a brand-building tool.
  2. Only about 30% of US retail email list subscribers have actually made a purchase from the retailer whose email list they subscribed to.
  3. Welcome emails are incredibly effective: on average, 320% more revenue is attributed to them on a per email basis than other promotional emails.
  4. Consumers who purchase products through email spend 138% more than those that don’t receive email offers.
  5. Email subscribers are 3x more likely to share content on social media than leads who came through another channel, according to Quick Sprout.
  6. 80% of retail professionals indicate that email marketing is their greatest driver of customer retention (the next closest channel? Social media, identified by just 44% of those same professionals).
  7. 77% of people prefer to get permission-based promotional messages via email (versus direct mail, text, phone, or social media).
  8. 80% of business professionals believe that email marketing increases customer retention.
  9. 59% of respondents say marketing emails influence their purchase decisions.
  10. The most opened emails relate to hobbies with an open rate of 27.35%.
  11. 59% of marketers say email is their biggest source of ROI.

Mobile and Demographic Email Marketing Statistics

  1. Mobile email opens account for 46 percent of all email opens.
  2. 35 % of business professionals check email on a mobile device.
  3. Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platforms. Gmail is a close runner-up at 27 percent.
  4. Men and women are qually like;y to convert from an email opened on a desktop. However, women are more likely to convert on a tablet, and men are more likely to convert on a phone.
  5. 73 % of millennials identify email as their prefferd means of business communication.
  6. 72.9% of 18-24 year olds use their phones to check emails.
  7. When a prospect or customer opens an email on a mobile device then opens that same email again on another device, they are 65% more likely to click through to your site/offering.
  8. People say they prefer HTML emails, Howevee, plain-text emails actually get higher open rates.
  9. More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their prefferd personal email updates from brands.4
  10. 99% of consumers check their email every day.

Spam and Segmentation Email Marketing Statistics

  1. 49% of digital marketers indicate that the Canadian Anti-Spam Law (CASL) has had no discernable impact on their company’s email marketing program.
  2. The average number of legitimate business emails received each day has remained static since 2015, but the number of spam emails that bypass security filters (spam that actually hits your inbox) has risen from 12 emails per day in 2015 to 16 emails per day in 2017. 
  3. Nonprofits lose about $15k/year in donations due to spam filters blocking fundraising campaign emails from prospects’ inboxes.
  4. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns.
  5. Click-throughs are 100.95% higher in segmented email campaigns than non-segmented campaigns.

Email Marketing Volume Statistics

  1. The number of email users worldwide is forecasted to rise to 2.9 billion by 2019.
  2. The number of email users in the US was projected to grow to 244.5 million by the end of 2017, and 254.7 million by 2020.
  3. Nearly 105 billion emails are sent each day; this number is expected to reach 246 billion before 2020.
  4. The use of emoji in email marketing messages increased by 775% from 2015 to 2016.
  5. The percentage of emails containing GIFs rose from 5.4% in 2015 to 10.3% in 2016.

General Email Marketing Statistics

  1. 49% of businesses use some form of email automation.
  2. Pet and animal services have the highest email open rate — people love their pets!
  3. In the UK, every one pound spent on email marketing has an ROI of 38 pounds; in the US, it’s $44.
  4. According to the DMA, the four most important email marketing metrics (as identified by advertisers) are CTR, Conversion rate, Open rate, and ROI.
  5. Checking email is a complementary activity. People do it while watching TV (69 percent), in bed (57 percent), and on vacation (79 percent). Bonus points if you’re looking at that JCrew Gmail ad while doing all three!
  6. Using the word “Donate” in your subject line can reduce the open rate by 50% or more.
  7. The average email opt-in rate across all verticals is 1.95%.
  8. For every $1 spent on email marketing $44 is made in return, according to a study by Campaign Monitor.
  9. The average open rate for businesses in the Daily Deals industry is 15% – the cross-industry average? 20%.
  10. 28% of consumers would like to receive promotional emails more than once per week.
  11. A study of 1 billion emails revealed that video emails see CTRs 96% higher than non-video emails.

Conclusion

Still having doubts on the effectiveness of email marketing? I guess not. At Relevon, you can choose the best plan for your business and start your email marketing journey today.